Apple has announced its "
Tomorrow is just another day. That you'll never forget"
surprise which is the Beatles music library, Apple has
replaced the campaign logo with the Beatles one. The songs is now available to download through iTunes.
Here is what Apple
says:
We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”
“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”
“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.
“The Beatles on iTunes—Bravo!” said Olivia Harrison.
“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.
Albums are now available for download at $ 149.00. but I wonder, is this all your expectations from this campaign?
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